Vita Coco

Vita Coco started in 2003, and since then, has become a well-known household brand. Although it began in New York City, it is now going global. Vita Coco not only brought coconut water in all its natural splendour to the U.S., but to countless other coconut water-deprived countries. Their collection has continued to grow since 2003, and they now offer products made from coconut milk, coconut oil, and other beneficial parts of the coconut.

There’s no better way to value a brand than with customer reviews and criticism. Vita Coco has thousands of fans around the world, and the vast majority of reactions are positive. One of the most common comments about Vita Coco products is “[it is] real, not fake”. Thanks to the 100% natural and fresh coconut water that is used in their products, Vita Coco users can taste and enjoy something real. Vita Coco understands that people want something truly natural and delicious -- so that’s what they offer.

Considering their naturally-sourced products, and the enormous network of faithful fans Vita Coco have, it's obvious that they offer a quality that is hard to compete with. However, Vita Coco -- like all brands -- can’t satisfy everyone. Some negative remarks include the taste being unsatisfactory. This just goes to show that it depends on the individual user to like or dislike the natural taste of Vita Coco products.